It's been a long, lousy month. I tend to hate September, not because there's anything intrinsically bad about it, but because time seems to stop, and sometimes even go in reverse during this month. Vacation abruptly ends (school begins), the weather can't decide if it wants to be hot or cold, and everyone gets sick. I mean
everyone. If you could see germs and dodge them, you still couldn't avoid the ginormous cumulus clouds of ick being expelled from the bowels of September. I'm quite certain that every time someone sneezes, it's the first day of September somewhere in the universe.
Creed month, I have to say, has been a pretty dull experiment for me as blog writer. I like Creed, but I'm glad I've gotten most of these reviews out of the way. There's one left to write, and then that's it. I wish I had more time for my blog lately, but between work and my extra-curricular obligations, it's been a lot tougher to sit down and find a spare hour for From Pyrgos. Maybe things will improve in October, when this time warp we're all in comes to an end . . . one can hope, anyway.
In this dog-eat-dog economy, one might wonder, given all the affordable options out there in the fragrance marketplace, why anyone would bother to spend the big bucks on a bottle of Creed. Let's take Green Irish Tweed, a fragrance easily replaced by the ever-popular Cool Water. If one can get their hands on Cool Water, and smell the insane number of similarities between it and its niche progenitor, why should GIT even enter the picture? Easy answer: it shouldn't.

If Cool Water smelled like a spineless aquatic, or a cheap rubbing alcohol body mist, or both, then it would be a no-brainer. GIT wins. But the truth is, Cool Water isn't a spineless aquatic, it's a fresh aromatic fougère. It certainly doesn't smell top-notch in terms of ingredient quality, yet the synthetics, and perhaps a small number of natural materials, all play off each other beautifully, creating a fresh, masculine aura that few other masculines achieve. Cool Water, like most aromatic fougères, is an "aura" scent, intended for the discreet wearer who values having an elegant modern fragrance act as sensory ambassador to anyone close enough to smell him. It's not about making a specific statement (Kouros goes there), but rather about making a general announcement -
I'm a classy, dependable guy. Women and other men respond to that sort of thing. And there's no need to up the ante by getting into higher-grade octin esters, Calone molecules, and pre-fabricated bases. Cool Water, or even Coty's much-ignored Aspen, generate the exact same effect as something like Green Irish Tweed, for a tiny fraction of the cost. People who smell you won't think to themselves, "nice, but he should've gone with Creed instead." No, they'll just think, "Nice." And they'd think the same about the Creed version.
Now, the harder answer - wearing Green Irish Tweed isn't really about the fragrance as it appeals to others, but rather about the experience of wearing for the wearer. The buck, which was big to begin with, stops there. If I spritz GIT in the morning before work, and ignore my Cool Water, I'm not thinking, "I gotta impress people today." I'm thinking, "I want to smell this, because it smells just like
that, only better." Why does it smell better? Because of structural differences? No, of course not, it's just a matter of taking the same construct and using pearlescent marble instead of granite. Both hold up perfectly well, but only one has mysterious depth and luminescence. It's an added flourish. It's a luxury within a luxury, which is what all successful hi-end perfumes are. You wear them for you, and you wear them because you enjoy reading them with your nose, across the spectrum of the day, understanding exactly what it is you're smelling, and why you're smelling it.
In the case of a less iconic Creed, like Silver Mountain Water, some ponder why a discerning buyer wouldn't just throw fifteen dollars down on Al-Rehab Silver and call it a day. You could do that, and smell good all day. But you know Al-Rehab lacks depth. It isn't made with high quality materials. You know that the good smells are something you could cook up in your basement using relatively inexpensive aromachemicals and a few years of self-taught know-how. And most of all, you know that you're not getting the whole picture with Al-Rehab. The whole picture is detailed, with intricate lines and shadows, a plethora of colors and reflective surfaces. Silver is the same picture, pixelated. There's no hi-def. The shape, the shade, the light/dark balance is all there, but it's blown out. Your nose can't get the full potential out of the scent, because it isn't there to be had.
Silver Mountain Water, on the other hand, tells the same story, but doesn't leave anything out. The scent pyramid unfolds without the dull linearity of a bottom-shelf, bottom-budget spray. There's dimension. There's nuance. Your nose gets it all. You know how this one begins and ends, but it's still a pleasure to go from those two points, and best of all, it's a journey you take alone. Other people won't have the time or the olfactory experience to really judge the fragrance, beyond the superficial idea of "that smells nice." But that's okay - only one is a wanderer; two are always going someplace. And the quality of a Creed fragrance lets your nose wander, meandering between accords and stray notes, to get to the best parts of that private show.
One could question why anyone would own and use a $40,000 Visconti pen, when a $0.75 Bic gets the message across just as well. Sure, the reader of whatever that Visconti scrawls doesn't benefit in the least from the premium price. But the writer experiences a grace and fluidity of perfect design, right in their hand, as though the pen itself were an extension of his fingers. The ease with which the pen moves across the paper is a private experience that only the writer can enjoy, but then again perhaps the reader can too, for the letters may have nice natural serifs, thanks to the gold nib. The same dynamic applies to niche perfumery, and to wearing Creed.
So, as my thoughts on this topic draw to a close, I'd like to say this: if you prefer the pineapple in Lapidus Pour Homme over the one in Aventus, then you benefit more from wearing Lapidus. If you feel the apple/citrus/amber/musk structure of Cool Water works better than its price-tag implies, and simply love how the fragrance smells, then maybe Green Irish Tweed truly is unnecessary for you. But if you're a stickler for detail, and for the decadent flourishes of premium fragrances, then you'll need to smell the ink note in Silver Mountain Water, and nothing else will do.
Is Creed the magic bullet for high quality niche? No, and there are plenty of other brands that are just as good and better. But for the zeitgeist fragrances that we've all come to know and love - things like Cool Water, Paco Rabanne, Acqua di Gio, Joop! Homme - if you can afford it, why not go big? No one can ever accuse Creed of going small with anything (big price-tags, big bottles, big boxes, big egos are intact). They weren't afraid to create these perfumes, and they were created for people who weren't afraid to wear them. If you happen to like Creed scents, but are too afraid to wear them, just give it time. Spend a few years with Acqua di Gio. Then re-visit that Creed with the gold label, and see how you feel about being the "melon-aquatic" guy. I could be wrong, but I suspect you'll realize the advantage of being the "melon-aquatic" guy who smells better than all the others. Lord knows, there are plenty of them. Any edge, any advantage, any leg-up is a plus, even in something as trivial as perfume.