1/22/15

Furyo (Jacques Bogart)



More Perfume Economics 101: when in doubt about the value of a discontinued scent found online, visit your local hole-in-the-wall brick and mortar store and find out what it's really worth. I'm not talking Perfumania chain stores or even your typical mall island kiosk. I'm talking an independently owned and operated shop that carries a wide range of fragrances in both gender categories. I'm lucky enough to have two near my house, and when one comes up short, the other invariably delivers. The fragrance in question today is Furyo by Jacques Bogart, another lovely ambery fougère from the late eighties. It was wisely placed just under Lapidus Pour Homme on the Leffingwell chart, although to me it calls to mind Joint by Roccobarocco. It definitely shares the same vibe as Joint, smelling of rich musks and spiced woods.

Ebay sellers are attempting to get no less than $100 for three ounces, with the cheapest bottle (one ounce) currently up for $66.99. I've been parsing Ebay for a few weeks now, hoping a three ouncer would show up for less than seventy bucks, but no luck. Fortunately I was able to snag that same size here in CT for $34.97, and yes, it's "vintage," with a slightly tattered box and an ingredients list naming only SD Alcohol, fragrance, and water. My receipt is something I should try to sell on Ebay, particularly to the jerks who want to get $100+ for Furyo.


Let's not beat around the bush here - Jacques Bogart is not an upscale fragrance brand. Their scents are lower middle shelf, generally cheaply made, but made with love. I expected Furyo to be boisterous and fairly well balanced, but also expected to encounter some degradation in quality, as I did with Joint, and as I have with pretty much every vintage scent that I've smelled. Furyo is indeed boisterous at first. There are rich cinnamon, honey, musk (possibly real civet), and wormwood notes that hit the nose, but I sense there was once a stronger lavender and some distinct citrus, both missing from my juice. Within thirty seconds its floral heart, velvety and bittersweet, emerges and wows me. I can tell Furyo has become a bit condensed with age, its heart phase making a premature appearance, but at least it smells smooth and elegant, a truly stunning musky fern.

Like Joint, Furyo is a very focused fougère. It's not linear, but after drydown it doesn't make any sudden moves. I definitely like it much better than Joint, although I do like Joint. Unfortunately Roccobarocco's fougère possesses a strange mustiness that threatens its balance a bit before everything deflates into a disappointingly cheap laundry musk of sorts, but Furyo never smells musty, cheap, or deflated, although it does become pretty tame and even a little soapy the longer it sits on skin. Several reviewers have commented that they smell a similarity to Kouros in Furyo, as in Joint, but I don't get the comparison in either scent. I'm beginning to think that the similarity exists in a certain type of musk that I must be anosmic to. If there is a family resemblance, I simply can't smell it. If I had to link it to something else from its era, I'd say Furyo smells similar to Zino by Davidoff.

I think Furyo is a lovely fragrance, and definitely worth seeking out for fans of old-school musky fougères from the eighties and early nineties. It broadly fits into the same category as Kouros, Balenciaga PH, Zino, Vermeil for Men, and even Aubusson PH, as Furyo has a very noticeable touch of sweet red apple. I'll add that I enjoy smelling this on myself, but I would enjoy it even more on a beautiful woman in her late twenties or early to mid thirties. Of all the brusque "manly" ferns, this one is the most gender neutral, with rose, jasmine, and carnation comprising its core structure. This is a casual but dignified perfume that I'm very happy to own and wear, especially because I was fortunate enough to find it for less than forty dollars.

If I can do that, so can you. Get off the internet and get back into brick and mortar stores if you're looking for discontinued frags. You have nothing to lose, and potentially quite a bit of money to save.