6/1/21

Tribute Cologne for Men (Avon)



The sticker on the bottom of my 1976 Liberty Bell-shaped bottle

It's been a while since something impressed me, but I'm about to review a fragrance that has impressed me to no end since the moment I accidentally happened across a full bottle. It's a little fougere from 1963 called Tribute, and it's excellent. I truly enjoy this stuff, and wish Avon still made it.

As one of Avon's first masculine colognes, Tribute was a bit of a Hail Mary pass to the market. With only two or three relatively obscure predecessors, the brand must have been nervous about how their fragrance would land. The masculine perfume landscape of the early 1960s hadn't fully resolved itself, and only a few commercial hits, including Chanel Pour Monsieur, Arden Sandalwood, Tabac, Monsieur de Givenchy and Vetyver, Guerlain Vetiver, and Royall Lyme and Spyce, had formed the terrain. The execs at Avon had a choice: imitate or innovate. They decided to imitate Jicky by Guerlain, and made one of the best manly lavenders of the time period.

This fragrance is just a big, burnished (buurrrly) lavender note, plain and simple. I could get into abstract notions of notes and accords, but that wouldn't be an honest account. Instead I'll simply point out that there are vague accoutrements to the lavender note, things that you could probably label, but names don't matter here. This isn't a minty-herbal lavender. This is a furniture-polished woody lavender. This is a saturnine beauty prancing through sunburnt grass lavender. A chiaroscuro oil painting lavender, under a fresh coat of linseed oil. An austere father to Sex Appeal lavender. Its ambery tones are suggestive of orientalism, yet there's a clarity to the star note, and a bit of a cushioned, musky, hay-like sweetness, which gives me an unmistakable French fern vibe. 

Avon's everyman pitch was likely bolstered in the years following Tribute's release, and I imagine it made them plenty of moolah until the 1980s, when men finally lost interest in buying barbershop stuff in kitschy, toy-shaped bottles. Tribute is probably too simple to succeed today, but if they ever reissue it - make that correctly reissue it - I will eagerly seek it out. It's a fougere lover's dream.