The end of another year is finally upon us, and I find myself reflecting on the last twelve months with a mixture of pleasure and wistfulness. Lately I've been reaching for Brut more than anything else, of all things. You'd think a guy with seventy fragrances (most of them exotic, relative to what the average person wears) would, oh, I don't know, reach for something fancier than Brut, but what can I say? Brut I want, so Brut it shall be. After all, I don't just have Brut. I have Brut, Brut Classic, vintage Brut 33, Brut Splash-On, Brut aftershave, and Brut deodorant spray, so when I want Brut, I get the entire grooming regimen done, not just a wee dab of cologne.
At work today my coworker was surfing the web, looking for a cologne for her "man," and seemed pretty intent on getting him Gucci Guilty. She's nine years younger than me, so I guess I can understand her thought process here. She's young, and I assume he's close to her age, and neither of them have a clue what the other should smell like, as long as it smells "good." The woman in question told me, "The guy at Macy's said to buy him whatever I like, not what he likes." And she likes Gucci Guilty. If she likes it, he'll probably be at least OK with it, and will wear it until they break up, which by today's average is likely within the next two or three years. I have this little theory about relationships that people over the age of twenty-three who stay together for more than two years without tying the knot are actually, and despite what they might think of it themselves, in a poor relationship, but that's a conversation for another day, probably on another blog. All I can say about this woman is, I totally like her, she's as happy as can be, always brightens everyone's day, and I think her taste in fragrance sucks.
It took every ounce of willpower not to say to her, "Just get him a bottle of Brut Classic and call it a day." I actually have a bottle there, I could have pulled it from my cubby and handed it to her, and let her cluck her tongue and tell me about how old I am. There's still a work day left before we go on vacation, so the chance to spout off is still there, putting my better judgment in a half-nelson. But if anyone were to ask me which masculine to get for their "man," I'd recommend Brut as a safe, all-encompassing, time-tested win. Sorry people, but the damn stuff defies conventional wisdom in every sense, be it financial, fashionable, or otherwise. Yeah, three ounces is ten bucks at Walgreens. Yeah, it's fifty years old, and no, it's not going to turn heads.
But it's one of a precious few surviving traditional fougères men have at their disposal. Furthermore, it has been fairly well preserved over the decades, with the loss of musk ambrette the only real blow to its physical structure. On Badger & Blade the Classic version is heralded as being quite close to the original of the sixties and seventies, and I have the old 33 to compare it to, so I agree with their assessment. But what does it say of fragrance in general that a cheap, ostensibly outdated drugstore fern that nobody below the age of forty touches anymore smells so good? Why bother with anything like say, Green Irish Tweed or Bleu de Chanel if Brut is so nice?
Should we even bother with fragrance at all? There's a study from the Smell and Taste Treatment and Research Foundation in Chicago, which found that cologne for men turns women off, that "Men's colognes actually reduced vaginal blood flow," which is a scientific blow to any guy who thinks the fanciest fragrance will woo the prettiest girl . . . or is it? The study is questionable. Very questionable. The foundation's founder, Al Hirsch, had women wear surgical masks with different fragrances on them, and hooked their lady parts up to a vaginal photoplethysmograph (with unscented masks as a control). He found that pretty much every conventional masculine scent turned women off, at least in the physical arousal department (no accounting for whether the women were intellectually drawn to any of the scents), yet the smells of candy and cucumbers were arousing, which begs the question, do sweet scents with cucumber notes warrant attention here?
An obvious question is, were these women turned on to begin with, in a manner that made measuring how quickly and by how much they were turned off relevant? One assumes their vaginas were engorged with enough blood to begin with, and thus measuring the retreat of their biological arousal mechanism in the presence of fragrance was worth it. Otherwise you're just taking women who aren't sexually aroused at all, plopping surgical masks on their faces (very arousing), and pointing out the photowhateveragraph's notations because you literally have nothing better to do in your pursuit of scientific knowledge and understanding. I think the study equates feminine arousal to olfactory response in a way that is much like saying, "If men fail to get erections in the presence of women's perfumes, women should abstain from wearing perfume altogether," which is an absurd statement to any man, because men know that perfume alone is pointless without a woman wearing it - the combination of her natural pheromones and delicate feminine notes is often intoxicating.
Studies like this require some translation, and I think whenever a mask is put on somebody's face, the strength of whatever it's scented with is magnified greatly. Just think of any rubber mask you've ever put on. The scent of the rubber is usually overpowering, but when you take it off it barely registers from a few inches away. What do I glean from Al's study? Go easy on the sprayer, unless you're actively studying a fragrance and want to really pick its structure apart over the course of a day, in which case you should spray at your discretion. Maybe lighter, more ephemeral cologne-strength scents are better on men after all, because they're only detectable "up close," for anyone who wants to be that close to you. Then again, what do I know? Maybe it doesn't matter at all, if your scent of choice is solid to begin with.
As the years wear on, I've come to realize a few things about the fragrance world, or more specifically, my fragrance world:
1. Fragrance is only one small piece of a person's puzzle. Just wearing a Creed, or Lutens, or Amouage is not enough to make you interesting, or sexy, or sophisticated, or all of the above. You have to possess enough character and personality to support whatever you're wearing, if you're hoping your fragrance will really mean anything to anyone else.2. Expensive is not "better" in this game. Yes, Green Irish Tweed smells really, really good. But then again, so does Brut, Old Spice, Aqua Velva. Cheap fragrances can, and sometimes do match their expensive counterparts in quality and wear-ability, so why go nuts trying to break the bank? Any guy can smell good at any price-point. Just accept that wearing something like Brut or Old Spice is not a reflection of you anymore than a rare bee bottle Guerlain is a reflection of its owner's personal qualities. If you wear the cheap cologne with shame, you'll convey shame, and the cologne won't smell like anything memorable to anyone. If you carry yourself confidently, chances are your confidence and scent will be associated with each other.3. Fragrance is truly gender-neutral. I can think of a dozen women who could rock Drakkar, or Allure Homme, or even Brut. Likewise, there are more than a few guys who would be much better off reaching for Tea Rose than that Axe crap on store shelves. Milan Kundera once said, "All great novels are bisexual." All great perfumes are bisexual. That said, there's nothing wrong with reveling in "guy's-guy" perfumes like the drugstore classics mentioned here. Old Spice really was worn by your grandfather, and yes, he wore lumberjack flannels and smoked cigars. Guess what? The smells of sweat, cigar smoke, and Old Spice got him laid.4. There are no "experts." There are people who have smelled three or four perfumes, and there are those who have smelled three or four hundred, or more. The person who has three scents under his olfactory belt is just as qualified to pass judgment on something as the super-sniffer is. Our noses are biological instruments that can be fine-tuned, but never forget that they are survival mechanisms, and as Avery Gilbert said, "Humans can smell just as well as dogs." That's right, you could theoretically (pride notwithstanding) get on your hands and knees at an airport and locate exactly which suitcase is holding bricks of cocaine, in case the drug-sniffer dogs get tired. How is that possible? Your nose, even without fine-tuning, is capable of deciphering the oddest, most out-of-place aromas in a split second, the sort of instinct that kicks in when you raise a glass of spoiled milk to your lips.
As we slip into 2015, I intend on slowing down in my fragrance journey, so as to allow my impressions to be truly dimensional and well conceived. I'd like to wish you all a happy holiday and a happy new year. See you again soon.