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| "The 1960s Called and Wants its Catherine Deneuve Back . . ." |
From Pyrgos
5/30/26
Mystique Bouquet (Afnan)
5/27/26
Lecture Time: How Olivier Creed's Death Hits the Fragcomm, & What His Legacy Gives Us . . .
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| Park Your Carcass, Kid. I'd Like A Word. |
"I have a turbulent relationship with the house of CREED. They are definitely on the pricey side for what they are and their quality can be a bit hit or miss, but it would be unfair to say that none of their scents are worth seeking out."
This left me rolling my eyes. Then, a few years later, I read his river of glaze for Prerogative, the Britney Spears celebuscent. His fawning over her and the fragrance made me think he was taking the piss. It would be "unfair" to say none of the Creeds are worth seeking out. Why, thank you, Candy Perfume Boy, how genteel of you to admit Creed into your teeny-bopper club. I suppose one can find solace in knowing that knife-wielding, raccoon-eyed Britney Spears—yes, that's your girl—calms your turbulence.
But it wasn't just the Candy Perfume Boy. Every other blogger had some dismissive or trite word for Olivier and his fragrances. There was always a gripe: price too high (yet just fine for far clunkier brands like Maître Parfumeur et Gantier and Etat Libre d'Orange), marketing a lie (and nobody bats an eyelash when Parfums de Marly staples a wizened date on its masthead), or inspiration too dry (Green Irish Tweed is very old-school, but Mitsouko, well, Mitsouko . . . ), there was always a reason to crap on Creed.
So let's cut the bullshit. Was Guerlain a god-seed brand, as Luca Turin is wont to characterize it? For the 20th century, particularly the first 60 years, yes. But times change. Tastes shift. And in the final chapter of the millennium, it wasn't Jean-Paul Guerlain who permanently shifted the direction of masculine perfumery for the 21st century. It was Olivier Creed. Not Pierre Bourdon. Olivier. Creed.
Let's get something straight here. The perfume industry isn't just about the perfumer. Creativity is a driving but also distracting force, and when dealing with things as delicate and temperamental as scent and its finest finesses, it takes an evaluator to recognize the winning timbre, and a businessman to put it in people's hands. Olivier Creed delivered on both counts. The suits at Lancôme weren't smart enough to recognize the genius in Bourdon's submission for Sagamore? Had it ended there, Green Irish Tweed would not exist. It was Creed's commiseration with the jilted perfumer that brought it to life. The fragrance went from "green beans" (Chantal Roos, YSL) to masterpiece. Olivier looks bad? Imagine being YSL right now. Jazz is discontinued, and was never nearly as popular as its close contemporaries, GIT and Cool Water. Do the math.
What Gabe Oppenheim left out of his clumsily-written book, The Ghost Perfumer: Creed, Lies, & The Scent of the Century (2021), even as he derided Olivier for "stealing" the formula, is that Pierre Bourdon never came up with dusky ambergris in the base.
That's Creed's signature accord. It's what makes GIT. It is, more than perhaps any other contemporary perfume of the last 50 years, a fragrance about the base. And I'm not talking the post-2013 reformulations of GIT that gradually stripped out the sandalwood and natural ambergris tinctures. I'm talking the 1990s and 2000s formula, which I've smelled, and which boasted the richest, smoothest sandalwood base I have ever encountered in a perfume, including Guerlain's classics—and it isn't particularly close. Even Turin had the decency to at least grudgingly admit the fragrance was brilliant.
Oppenheim, by the way, characterizes Creed's adjustments to Bourdon's formula as "modified, because Olivier would sometimes take the ingredients Pierre recommended and replace them with the most expensive version of those ingredients," a rare devotion to quality for the consumer summed up with: "Olivier had no idea how to meet a perfumer's budget but he couldn't have cut costs even if he'd wanted to, according to a [conveniently anonymous] source." His sentence doesn't even make much sense, but I glean from it that Oppenheim believes Bourdon's formula was at risk in Creed's hands.
So, in cutting the bullshit, no, Pierre Bourdon is not the only perfumer who created Green Irish Tweed. He supplied the original formula, and with that there is no argument. But Creed then took the original formula, and subsequent iterations, and figured out which one worked. He then crafted the specific base, by choosing the specific base materials over the recommendations of Bourdon (excluding him from that particular process) and fitted it to the novel, post-Drakkar Noir opening and gusty-floral heart of the scent. Clearly, by Oppenheim's own account, Olivier had a heavy hand in the making of Green Irish Tweed, and why wouldn't he? Creeds of that era all shared the "Creed Water" base, comprised of a precarious balance between natural ambergris, salty-synthetic ambergris, expensive musks, subtle florals, and precious woods.
To a degree, Olivier Creed was a perfumer. In keeping with my cut-the-bullshit approach to the man, I'd like to point out that there were perfumes that he solely authored. Its isn't clear exactly which (accounts differ), but if you know enough Creeds, you can spot which among the complex masterpieces smell relatively "minor," and make an educated guess. I'd hazard that Tabaróme Millésime and Love in Black are Olivier creations. To my knowledge there have been no attributions to the contrary (not that the brand is very forthcoming) and Tabaróme smells like a proto-Bleu fragrance with little more than ginger, citrus, green tea, a dab of hay-bale coumarin, and amber comprising its lithe structure, frankly smelling like the work of a man who "dabbles" in the art without actually committing to it. Likewise, in LiB, the overall feel is of a fragrance made by someone who took a 20th century violet toilet water and simply amped it up with the best violet and irone materials money can buy. Another trademark of Creed's personal style: simple elegance that frankly any amateur with an unlimited budget could pull off.
I won't eulogize Mr. Creed here, because I did not know him personally. The man's many foibles are on record, and I recognize them for what they were. Yes, he fibbed in the marketing copy. As does literally every other market manager for a niche perfume brand. And no, it has never been established that Olivier fabricated his family's history in the perfume industry. There was no perfume industry in Creed's salad years, so logically (and yes logic eludes Creed critics on this point) there is no way to disprove or verify Olivier's claims to family formulas and centuries of parfumeur lineage. Bespoke perfumery typically leaves literal record-keeping breadcrumbs, and until someone proffers a convincing explanation as to how Olivier was able to create a hit-after-hit range of impeccably—and classically—tailored Grey Cap EDTs, (and no, one does not pull that many beautiful fragrances out of his ass), they are the only breadcrumbs to follow.
My observation of how Olivier Creed's death has impacted the community is filled with sadness. Yes, there are numerous farewells that acknowledge the beauty Creed brought into our world, and their sentiments are noted with warmth. However, the staccato of Gen-Zombie insults peppers the condolences with a salt of nastiness unlike anything I've ever seen before. What the hell is wrong with you people? This one dimwit who goes by the moniker "gezakolab" continuously harangues the Fragrantica obit with senseless comments about how Olivier "scammed all his life."
Social justice keyboard warrioring against a dead man because you read a crappy book is just pathetic. Despite others imploring him to recognize that there's a time and place, he had to keep adding his digs.
Then there's "50shadesofscent," another loser, who writes, "We let him rest, we just don't care about him" . . . which is a weird and ugly thing to say when someone has just died. I mean, it's a take. If you don't care about him, then . . . what are you doing in the comments of the Fragrantica obit for him? What have you, anonymous keyboard warrior, contributed to the fragrance world that qualifies your opinion of Olivier Creed in death over that of his hundreds of thousands of fans? Name one thing. But you won't, because you're a disgusting little turd who hides her face behind an avatar and an ugliness, the only things you can show the world, or what little of it wants to see you.
There have been some readers of mine who have messaged me privately to applaud my stance on Creed and the company as a whole, and they have rightly pointed out that nobody has ever just said the thing with receipts to show for it: Olivier Creed stole people's intellectual property and defrauded them of millions of dollars over the course of his career. If you want to say that, just say it. Stop hiding behind snarky innuendo, dismissive attitudes, acting like you're above appreciating a brand because you heard some random things that you've chosen to believe. Everybody says stuff like, "Creed stole the formula . . . aaaand he edited it and inserted expensive materials, and evaluated multiple iterations of the formula (because he was an amazing evaluator), and then decided this was the one he would release, this fragrance that has sold hundreds of thousands of bottles over 40 years, and nobody could legally stop him because, well, nobody wanted to."
There have also been readers of mine who have cited Oppenheim's recalling of Bourdon's testimony to him. Bourdon does, according to Oppenheim, outright state that Olivier Creed stole from him. But the question is, how exactly did Bourdon put that? Was it a casual French quip made by a quirky elderly perfumer who was obsessed with the dihydromyrcenol-fueled violet/iris profile of GIT, and to an even greater extent, Cool Water? Or was it really the teary-eyed regret-filled rant of someone who feels deeply wronged, and if so, where is the follow-up to that? Where is the meat on the bones of "Creed stole from me" that any wronged perfumer would gladly hand up? Nowhere in Oppenheim's book does Bourdon say anything like, "Olivier Creed stole my formula, and here's how hard I tried to make things right."
No. In fact, Bourdon's testimony recollects the opposite: after supposedly getting ripped off with GIT, he did the obvious thing for revenge and offered the cheater Silver Mountain Water and Millésime Impérial as well, allowing Olivier to steal from him twice more and continue "scamming" the public.
Make it make sense.
Olivier Creed's legacy is rich and grossly underrated. While people like Luca Turin bang on about the dusty and casually-glossed-over antisemitic legacies of the Guerlains and Chanels, Olivier Creed, who has fundamentally shaped the modern perfume landscape in ways that are too numerous to count (there would be no Sauvage if Aventus had not been commissioned), goes relatively neglected and unnoticed. You can always tell when someone has never smelled Green Valley, for instance. They'll mourn the loss of Samsara, and opine on the beauty of 31 Rue Cambon, and then say something like, "Oh, Creed? Eh." Nobody who has ever seriously worn Green Valley has ever said "Eh" about Creed.
Olivier leaves us Green Valley, the finest fragrance I have ever encountered, as well as a bevy of other, mostly older fragrances, many of which are now discontinued. The IFRA was the final nail in classical Creed's coffin, securing draconian regulatory liens against the production of practically every Grey Cap Creed and the earliest stabs at the "Millésime" range, before it was a thing. I'm nursing a bottle of vintage 2005 Fleurissimo, which today smells like a bouquet of heavily-salted tuberose, because it was the one Creed that Olivier would hold up in advertising photos, glad to let the sunlight glint like gold from its yellow-hued liquid. Fleurissimo is another flawless example of what Creed offered us in his legacy, that rarest of things: a commitment to giving the customer the very best, no expense spared. How many founding fathers of major niche brands think that way today? Precious few.
People bitch about profit being the sole driving force behind many of today's releases, and they're not wrong; the perfume industry of the '20s is hellbent on taking ethyl-maltol and ethyl-vanillin and slapping $250 tags on them. They forget that back in the late 1960s, there was a young man who wanted to drive up his own margins to nearly-unbearable levels, just so his customers could feel like they were wearing something unique, unforgettable, special. Scoff if you want to, that's fine. But the day will come when some teenager will happen across a bottle of unused and untouched Fleurissimo, and after one wearing will hit the Reddit boards and bro forums to ask, unironically, "Why don't any of my girlfriend's perfumes smell this good?"
The silence in response will be deafening.
5/23/26
One Man Show Emerald Edition (Jacques Bogart)
5/14/26
Angham (Lattafa)
5/4/26
Jicky EDP (Guerlain/Les Légendaires Collection)
5/2/26
Victoria (Lattafa)
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| Basic Victorian Bitch |
4/17/26
Wild Vetiver: Cut The Sh*t, Creed
4/15/26
Patchouli Cologne (Bourbon French Parfums)
"Whoa, this is some rip-roaring patchouli. Dark, damp, and dirty are the only words that adequately describe it. This is raw, balls-out, uncompromising patchouli that takes no prisoners . . . It's far too potent and ballsy to wear at the office, unless you're the guy in charge."
This, of course, piqued my interest. Now, full disclosure: my familiarity with patchouli is limited to the essential oils found in health-food grocery stores and Indian markets. There are several of the former and only a few of the latter here in Connecticut. Most of the oils found at them are mid to low-grade in quality, and speak to the true essence of patchouli without offering a hi-fidelity take that you can comfortably wear. In other words, pretty good, but too crude. Decent enough to understand the scent, but rough enough to dissuade you from splashing it on.
But a patchouli cologne from a respectable indie brand in the South that has offered fine toiletries since 1843? A scent that gets thumbs up from nearly every reviewer? Common threads—"raw" and "dark" and "potent"— mean count me in. I ordered the 4 ounce cologne blind and hoped I wouldn't be disappointed. After all, if it's "rip-roaring patchouli" and if it gets praise from Shamus, who spent years endorsing the most high-testosterone brews deemed worthy of a wardrobe, it must be the stuff.
So, is it the stuff?
Well . . . not exactly. No.
Here's the thing. What Mary Behlar, owner and perfumer of French Bourbon, has done is take an essential oil akin to what you find in a health-food store, dilute it to a safe cologne strength (gotta abide that IFRA), and bottle it. Then she sells it for not much more than what you'd pay for the raw version at the grocery store. I should mention that it's unclear what concentration Shamus and other reviewers are writing about when describing this fragrance, so it's possible he's actually referring to the EDT or perfume strength version. I imagine those versions would simply smell exactly like the grocery store oils, but then again, maybe the perfumes are where Behlar really showcases her artistry.
Here in the cologne, however, I'm not exactly blown away. Bourbon French's Patchouli smells dark(ish), a little dirty, not at all damp, sawmill-floor dry, and mostly like a discreetly finessed and polished marble of a patchouli after the rough edges of the raw material have been tidily rebalanced and tamed via the aforementioned dilution process. I do sense a slight touch of real perfumery in the drydown, with what feels to me perhaps like a light brushing of watercolor cedar, a microdose of Iso E Super to enhance that crisp-woody finish that decent patchouli oil naturally possesses. And that's another point in its favor—quality patchouli oil. Say what you will about the complexity or artistry, but there's no denying that whatever grade of patchouli is used here is a cut above what you'd find at your local Whole Foods.
It's possible that my post-Covid nose, which sometimes waffles in sensitivity, simply isn't picking up the richer and bolder nuances of this fragrance, and maybe with more time I'll come around. It's also true that I'm able to catch very vague whiffs of the stuff throughout the work day with pretty modest application, we're talking one spray to the shirt and a couple under it, and it comes and goes like a phantom, sometimes entirely invisible, and others tripping the olfactory center of my brain into action. I agree that it smells entirely natural, which is of course a good thing, and it also smells pretty exquisitely balanced, which is probably the greatest technical feat here. Taking something as saturnine and burly as natural patchouli from India and recalibrating it into an easily wearable yet appropriately raunchy cologne is no small feat.
With that said, this isn't the balls-out monster I was led to believe it would be. It's easily wearable at work. I wear it to work, and I work with several people who have no idea what a landline is. It is commanding in profile, yes, but in performance it feels civilized to a fault. I think my Givenchy Gentleman, which isn't even vintage, swings its patchouli dick more than Bourbon French's does. I get unwashed hippie imagery with both fragrances, but that honeyed chocolate snarl in reformulated Gentleman (even sans the intense civet of its 1970s formula) just feels more aggressive to me. It's an EDT concentration with very artfully blended supporting notes, while Behlar's blend has the disadvantage of being a lighter concentration with patchouli and not much else, so perhaps this isn't a good comparison. I will say again that it is uncontroversially better than the raw oils you get at your corner granola dive, so if you want something at least better (and allergenically safer) than that, this fragrance is a good place to look.
I should also sincerely acknowledge that I do like this fragrance quite a lot, and I wear it, and I'm glad to own it. As a patchouli fragrance, it is undeniably good. And also, I want to age it a bit in the bottle, especially with air in there, and see how it matures. Perhaps in a few years it will darken and take on a more throaty timbre. Perhaps I should drop the extra $40 and look to the perfume?
In the meantime, the search for the truly intense and complex patchouli, which might only exist in my mind, continues . . .
4/11/26
The Summer of '78: Ralph Lauren's Polo
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| When even cologne was too cool for school. |
"Polo is Yatagan without the bite. The smell of damp, freshly-cut grass in late September, complete with the earthy tinge of wood and soil. There's some old pine needles resting in there, too. I like Polo, but I'm not sure I would wear it. Other similar fragrances like Quorum and Yatagan can be had for less, and offer just as much, if not more."
"I got my new bottle of Crest today. Not having owned this in almost 20 years, I had forgotten how much it's like the original. It's almost like 'Polo Lite.' This is a very nice scent. I'm glad I bought it."
This was my experience with Crest, which I consider "Polo in miniature," with a pinch of sweet herbs and a simpler base of cedar and musk. If Polo Green smells like Connecticut woodland after a rainy night in the dead heat of July, Crest is those same woods after they've thinned and dried out in early October. But I recently added the original Polo to my collection, curious to know what time and possibly neglect has done to this landmark 1978 masculine. I myself have neglected Polo, only acquiring a bottle now, after nearly 20 years of connoisseurship and having already owned and enjoyed other Carlos Benaïm creations like Eternity for Men (1989) and Polo Ultra Blue (2018), after suddenly realizing that despite my love for all things green and rugged, I've never owned it.
The current Luxury Products version of Polo is, in essence, Polo Crest with tobacco instead of sweet herbs. Lighter, fresher, airier than the hoary Warner iteration and even more rugged Cosmair formula, with that same bright piney opening accord, attenuated to ten minutes instead of an hour, followed by the rich, earthy, woody, slightly balsamic smell of, well, Polo. Not as much flab in the midsection, which was once a dark foray into the shadowy netherworld of 1970s oakmoss mysticism; the current Polo favors Crest's open-collared late summer breeze of humid grass, woods, and tobacco leaves. If there's a summer fragrance, it's Polo, just as it's always been.
I think the current formula (mine is a 2023 batch) is perfectly fine, quite good actually, and with the exception of the missing oakmoss, I see no call for complaints. Unfortunately with fragrances as famous as Polo, there's also a lot of crappy takes out there. People speak of it as being a "fall/winter frag" despite Polo being a summer sport, the green bottle with gold polo player alluding directly to the verdant exhilaration of summer sport, and the fragrance itself piled high with accords that directly convey the aromatic experience of galloping after a polo ball through grass and pine scrub. So . . . . winter? Really?
Even in its current formula, Polo smells quite literally like the woods here in central Connecticut on a humid 90 degree afternoon in early July. It's as if the fragrance were conceived of after Benaïm spent a week here traipsing through the wilderness, as I used to do as a child. The smells are all there, and Polo captures them as a thunderstorm is rolling in to break the sweltering heat, with the first heavy drops smacking down through the leaves. A winter fragrance this is not, for not all summer fragrances are about "light" and "fresh" and "blue." Summer is regional, and Polo is how it smells where I live.
But Polo is also something more. Released the year Woody Allen filmed "Manhattan" (in which the feminine fragrance, Lauren, features prominently in one scene), the legendary '78 Buick Regal rolled into showrooms, and Abercrombie & Kent defeated Tulsa in the U.S. Open Polo Championship, Ralph Lauren's Polo has adopted a reputation for being the quintessential wealthy, middle-aged man's cologne. It is associated with East Coast wealth, success, and erudition, much more so than anything by Chanel, or Dior, or even Creed. Something about the branding—polo player on horse, polo as a wealthy person's sport, and the scent as something truly rarefied in its uncompromising adherence to masculine archetypes—puts Polo in its own special league as a fragrance for those who understand how personal scent conveys personality.
I smell some Aramis Devin in it, even today. A sneaky dusting of cinnamon in both fragrances was an ingenious way of lending them some woody skank without needing any complex musk molecules, and both Devin and Polo utilize that judicious cinnamon in their heart and base accords. But where Devin leans on floral jasmine to give space to its trees, Polo takes a deeper, woodier tobacco direction. Its jasmine and rose petals offer brief flashes of brightness, like pockets of oxygen that lift Benaïm’s forested olfactory chiaroscuro, without ever turning into a literal flower garden.
Polo also makes good use of basil, which is often employed by perfumers as both a supporting player and even a full-on stand-in for pine. Here it adds to and extends the brief pine needle top note, giving that semisweet green snap a presence as the deeper brown tones take over. Chamomile was once a star note in the Warner and Cosmair versions, and while it flits briefly through the opening moments of the Luxury Products formula, it's too fleeting to consider it a serious part of the fragrance. I experience it as a nuance now, and am glad that it's at least allowed to be that.
In recent years, I've written about how the woody, earthy, musky masculines of bygone eras are no longer practical for use in today's postmodern Millennial/Gen-Z culture. Young women have been conditioned into considering sugary body mists and barely-there cucumber waters desirable on both themselves and their men, thus rendering these virile classics as little more than stodgy dinosaurs and "dad scents." Polo is no exception. However, I would caution today's youngsters by pointing out that although it is the scent of 1978, which is nearly half a century ago now, 1978 was a pretty cool year, with some pretty amazing movie culture, some groundbreaking fine art, and some brand new (at the time) hit singles like "Just What I Needed" blaring from radios everywhere.
Think stuff from 1978 is old-fogey "dad" juice? Listen honey, every girl could use a daddy. Polo was the scent of underdog cool guys on the prowl, and a lot of babies were made in its sillage. Just sayin'.
4/10/26
Revisiting the 1980s Fragrance Not for the Kids: One Man Show (Jacques Bogart)
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| Keep out of Reach of Children |
4/9/26
Shuhrah pour Homme (Rasasi)
While Rasasi and many of its UAE contemporaries are often known in Western fragrance circles for inspired-by takes on popular designer and niche scents, they occasionally put out something that feels more original (even when it really isn't, as rose/oud combos are anything but). In 2015, Rasasi did exactly that with Shuhrah pour Homme. The name “Shuhrah” refers to fame or renown in Islamic culture and is also used as a feminine name, which already gives the concept a slightly playful angle. The idea seems to be about status and attention, a scent for being noticed, whether you want to be or not. I happen to think that YouTube frag-bros and Reddit dipshits fuel most of the Arabian perfume craze here in the USA, so naming a perfume "Woman for Man" is culture-coded for us more than anyone in the Middle East. See my review of Tom Ford's Oud Wood for how I really feel.
Shuhrah opens with a sharp, stemmy-green blast paired with a watery, soapy floral effect. Fragrantica, Parfumo, and Basenotes call this “tomato leaf” and “freesia,” but that framing doesn’t really hold up. Tomato leaf is unmistakable, but there is no literal tomato leaf note here, just a green, crushed-stem impression likely built from materials like cis-2-hexenol, Stemone, and other related aroma chemicals that mimic that bitter vegetal snap. The floral side reads more like a clean white floral accord than any specific flower, lifted by airy materials such as helional and Florol that give it a slightly aquatic, soapy brightness. It’s brisk, a little sharp, and honestly a bit divisive in those opening minutes.
Then it settles into what the fragrance is really about: rose. A big, dense, slightly honeyed Taif-style rose takes over and becomes the backbone of the entire composition. It’s rich, full-bodied, and carries a faint soapiness that feels more like budget construction than intent, which makes sense given the price point. Around the 90-minute mark, a smoky, ashy nuance starts creeping in, likely from something like cypriol (nagarmotha), which dries out the florals and adds a burnt, slightly tobacco-like edge. From there on, it’s a steady rose-and-smoke pairing, with the rose clearly in control while the smoke just adds atmosphere. It performs well and projects strongly, easily lasting most of the day. Whether that works for you depends on your taste for loud rose fragrances: if you like them, it’s an easy win at the price; if you don’t, it won’t change your mind, and more polished rose options exist from houses like Mancera and Montale.











