2/12/13

Old Spice Wolf Thorn (Proctor & Gamble)



Old Spice Wolf Thorn: Cool name (kind of), but super-cheesy packaging. Kind of has an Ed Hardy look to it, doesn't it? There are almost no photos of this in spray cologne form on the internet, so I had to take my own for From Pyrgos. The Walgreens in my area carries a few interesting Old Spice products and this new fragrance by P&G is one of them. It's twelve bucks a bottle, so be on the lookout for it, and don't hesitate to buy it. Wolf Thorn isn't complicated and it's not top-shelf quality of course, but its lack of ambition works in its favor, and you definitely get what you pay for here.

Wolf Thorn is basically a redux of Davidoff's Cool Water, a simple citrus aromatic cologne with mostly grapefruit and lemon on top, and a brisk, slightly bitter drydown of violet leaf, neroli, tobacco (surprisingly good), and some smoky-salty-sweet ambergris, the same unusual note found in Old Spice Fresh, diluted tenfold. The main attraction here is citrus, and it dominates most of Wolf Thorn's evolution. Its grapefruit and lemon notes start out very bright, fizzy, and naturalistic. Good, clean fun, without stooping to synthetic sweetness or scratchy ozonic notes. Within fifteen minutes the citrus begins to hollow out and turn rather grey and flinty, but that's the budget kicking in. They spent the bulk of their dollars on that fresh intro, surprise, surprise. But at least it isn't super-synthetic, and it achieves a convincing fresh-clean effect. If you like bitter, unadulterated, breakfast-at-eight-in-the-morning grapefruit, you'll probably like this fragrance. There are better grapefruit notes out there, but for the money, this one is pretty good.

When the citrus notes wane, naked violet leaf appears, very peppery and spare, with a slight floral sweetness behind the spice. Underlying that is an odd gummy note that inhabits all the current P&G scents, sort of a weird cross between ambergris and burnt cigarette tobacco. I think it's a few steps above Pure Sport and Smooth Blast. I could be wrong about this, but Wolf Thorn's spray cologne might be a limited edition thing that P&G discontinues in a year. If you're an Old Spice fan, get this while you can.










7 comments:

  1. I tried this at my local Walgreens based on this review. I found the citrus top note almost industrial in intensity. For the rest of the fragrance, you described it quite well. I am learning that often a fragrance described as Bright or Fizzy smells harsh and hostile to me.

    One of the great thing about learning about perfume is learning how vocabulary relates to experience.

    I enjoy your blog very much. Thank you for contributing to my education.

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    1. Thanks for reading, and I'm glad you gave it a try. Am I to take it that "almost industrial in intensity" means it was too strong? That's an interesting description. I agree in the sense that Wolfthorn's top is really intense. Old Spice fragrances tend to be rather "thick," if I can use that term.

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  2. I meant to say that the citrus notes seemed very chemical and reminded me of industrial cleaning products I once used in a summer job cleaning traffic sign templets for a road crew. The principal solvent was "orange" but the sheer chemical intensity was vicious. The top note of "Wolf Thorn" reminded me of that experience.

    I see in rereading your review you mention a grapefruit aspect. Perhaps that upped the astringency. I imagine I was expecting a more juicy, rounded citrus and was taken off guard by the "Brightness" of the opening.

    You are right about the super-cheesy packaging.

    "Thick" is a good description of much of the Old Spice line.

    I recently snapped up a bottle of "Old Spice: Leather" and I am quite pleased with it.

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  3. Is there a higher quality cologne you can recommend that lasts much longer but smells very similar to this?

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    1. Look into Adam Levine's EDT for men. It's a celebuscent but the grapefruit and herbal kick in it is very good. Lasts a reasonably long time and bears some similarities to Wolfthorn.

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  4. How close to cool water is this?

    if I got the aftershave would it be similar to a coolwater aftershave?

    also is the longevity similar to original old spice?

    Thanks

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    1. Close enough. There is no aftershave though. Similar longevity to OS.

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