5/4/22

Elie Tahari Eau de Parfum (Elie Tahari)


Occasionally I happen across an inexpensive fragrance that is as good as any luxury perfume, and it raises the question, how? As in, how can something that costs less than twenty dollars square off with a two hundred dollar scent? What happened in the marketing maelstrom that sent this piece of gold to the bottom? How does a forty-five year-old brand succeed in every way except in capturing the intended audience? Or was the target demographic really everybody and anybody? 

I'll never know. What I smell is a well-conceived tea floral that is better than Creed's Asian Green Tea and a far better bang-for-buck than Tommy Girl, with materials and accords that are on par with Acqua di Biella's Ca' Luna, Goutal's Duel, Lauder's Beyond Paradise, and altogether reminiscent of Biehl Parfumkuntswerke's criminally forgotten pc01. When I think of "tea floral perfumes," I think of the diversity in the world of tea. There are so many different teas that one is hard-pressed to fully understand how much this genre encompasses. It's made a bit easier by the simple fact that market testing has its upsides, and most companies know that people are unlikely to recognize anything that isn't a blatant spice monster chai, a delicate gunpowder green, a citrusy Earl Grey, a smoky oolong, or your run-of-the-mill orange pekoe brown leaf. Fully two-thirds of tea fragrances aim for bagged Lipton, and Elie Tahari opted for 3-5 minute green. No surprises there. 

What is surprising is the synergism the fruity-floral notes share with the tea. Take pear, a note that is a mere click away from apple in most frags, yet in Elie Tahari's scent smells of Doyenné du Comice, that prince of pears. With the delicate papery greenness of tea, the two notes adopt a warmth inherent to neither on their own. Their magic is carried on a saccharine breeze of magnolia blooms, peony blossoms, a whisper of violet (not obvious), and a musk drydown like picnic satin covering green grasses underfoot. Everything is separable, yet when I relax my breathing it all coheres into a lovely bouquet that radiates without feeling loud or synthetic. Reader, you don't know what you're missing.