Some perfumes are designed to misdirect the customer. Consider Irisch Moos, ostensibly a masculine barbershop fragrance. Get to know it and you find that it's Mitsouko done on the cheap, little more than a blaring bergamot resting on a ton of sweetened oak moss, and as manly as Catherine Deneuve in "Belle du Jour." Or lay your schnoz on Chrome Legend: supposedly an XY aquatic, but really an XX tea floral pitched to XY buyers.
Companies use briefs to meet perceived market demands, and the things they settle on aren't always a true match. Brokilän is Finnish for "Broccoli," which raises questions about what Nicholas Nilsson, Pineward's perfumer, had in mind. The fragrance is marketed as containing exotic materials like "black hemlock" and "Vietnamese oud," none of which correlate with anything in the cabbage family. I think it's all hooey; Brokilän smells only of octin esters and methyl heptin carbonate (violet leaf) mixed with an excess of cheap galbanum resin and a smattering of pine. $80 for 17 ml is a bad joke.