10/6/23

Vanille Extreme (Comptoir Sud Pacifique)

Photograph by Luna202
Comptoir Sud Pacifique means "Trading Post of the Pacific," and Vanille Extreme is part of their "Eaux de Voyage" collection, where the majority of their offerings are found. This is a niche brand, but it isn't a particularly expensive one, with most fragrances clocking in at well under a C-Note. Knowing this helped to temper my expectations of Vanille Extreme, but I'm still disappointed, and it irks me to think about it.

Vanilla fragrances became a thematic thing in the early twentieth century, then turned boring by midcentury, only to be revived again in the nineties and the wee hours of our current shitshow. Most of the classic vanillas that we consider "wearable" emerged from the nineties revival, and they were quite versatile, things like P&G's Old Spice, Le Male, Angel, Vanilla Fields, and Alyssa Ashley Vanilla, and all expressed the note in ways that didn't break the bank. Ethyl maltol took off in 1992, with Mugler's first Angel, and has since left its sticky traces everywhere, but its legacy is even stickier; the problem with Angel is that it incentivized perfumers to use ethyl maltol to excess in things that were meant to be "vanilla." Ethyl maltol smells like a big cloud of pink cotton candy (candyfloss), and not like sugared vanilla beans. While it certainly inhabits the same ballpark of creamy-lactonic desserts, it's a different animal altogether. I tend to get cranky when I'm expecting to smell vanilla, and instead I smell cake batter and candyfloss. It's like putting in for a good lavender scent, and getting hyacinth instead. Close, but no cigar.

Vanille Extreme makes this crucial error. One whiff, and I immediately thought of Alyssa Ashley's fragrance, which is identical in every way but concentration (the 1991 release is weaker). Vanille Extreme is just as frosting-like, and just as linear. This isn't such a bad thing, but if you're looking for a unique and realistic vanilla, this ain't it. Why is vanilla so hard to get right? If Breyers can do it, anyone can. I simply don't understand!