9/15/24

Velvet (Commodity)

Velvet hits the skin with a rush of saffron and almond, creating a striking 3D, non-alcoholic amaretto accord, quite unexpected from this house, and something that immediately drew me in. Commodity’s booklet mentions “black amber,” which I take as a nod to an accord akin to Noir de Noir’s black truffle and amber. Indeed, Velvet bears a strong resemblance to Noir de Noir (and by extension, Club de Nuit Intense for Women). As the top notes fade, the heart of Turkish rose and balsamic notes rises, leaving me wondering if they were aiming for a Tom Ford effect here.

As it continues to dry down, the fragrance becomes sweeter. Hints of hot chocolate, toasted nuts, vanilla, amber, and musk dance in and out, until the vanillic notes firm up, blending seamlessly with the rose. The result is a semi-floral, semi-gourmand vibe that projects steadily for at least eight hours. Despite its allure, Velvet belongs to an overwrought scent profile that has been a bit too popular in the last twenty years. Although it lacks Noir de Noir's oud, wearing Velvet delivers a similar experience. Yes, it feels a little less opulent, a touch cheaper, but for those avoiding the Armaf route, Velvet offers a niche-like option without the hefty price tag or overt gendering. The plush amber gives it a distinctly unisex character, leaning slightly masculine. This sort of fragrance has never been for me, but it's undeniably pleasant.

Yet, I can't help but wonder about the people who buy and wear Commodity fragrances. Why doesn’t this brand resonate with me? The minimalistic bottles, the postmodern typeface on color-matched labels, the clinical names—they both attract and repel. My inner Curious George longs to “get” whatever it is I’m seeing and smelling, while another part of me simply doesn’t care. I picture myself in The Backrooms, drifting from one liminal space to another, until I stumble upon a Commodity bottle on a table in a hallway. I spray it, briefly thinking an eternity in damp-carpet purgatory might not be so bad—until the lights go out. Time to move on.