2/22/26

Brut Spray Cologne (Helen of Troy, Canadian/Northern Territories Formula)

There isn't much I can say of interest about this particular version of Brut, because let's face it, at this point in my career, I've reviewed Brut to death. They no longer make the plastic bottle spray cologne in North America to my knowledge, as High Ridge Brands hasn't released one, at least not in my neck of the woods. Back about ten years ago in Texas, Helen of Troy/Idelle Labs produced the plastic spray bottle pictured above for the Canadian market. I figured it would smell identical to the American Idelle formula from that time period (roughly the mid to late 2010s)—which is to say, cheap.

To my surprise, this version smells better. Much better. I don't know if atomizing it is what makes the difference, or if it's just my imagination, or if it's actually better, but despite remimisenses on the gradual crappening of Brut under Idelle's regime, this spray bottle version diverges from even my best memories of their American product. It opens brisk and minty, very crisp and bright, and the stearyl acetate materials smell very green and lavender-forward. This is a stark contrast to the vague, snowy top accord of the American formula, which I didn't mind, but always wished was better. From there, the Canadian stuff gets woodier and richer with understated vanilla and powdery tones. In this regard it swings closer to the Brut I remember, yet it somehow resembles Unilever's current glass formula more. The glass formula, by the way, is great. Weird.

Eventually it all calms into that familiar powdery vanilla 'n talc base, with noticeable ambery musks (things that replaced musk ambrette, perhaps Ambretone and/or ambrettolide) tucked in there for depth and staying power. Spray this stuff on fabric, and you get a decent 4.5 hours. Get it both on and under the shirt, and you can probably get through a 7 or 8-hour work shift while still catching faint whiffs of woody vanilla. By no means is this Canadian stuff, now semi-vintage and discontinued, anything to go crazy over, or even bother seeking out. But I'm here to tell you, if you can get a bottle of this for less than a bottle of the glass spray in any iteration, do it man. Do it now.