4/16/12

Jōvan Woman (Coty)


Jōvan is a fairly prolific brand, one of Coty's workhorse manufacturers, and they've had their fair share of hits and misses. Sex Appeal is arguably their best, and Ginseng NRG is quite possibly their worst. Everything in between varies between being easily wearable on any occasion, to being situational scents with limited functionality and appeal. Jōvan Woman falls into the second group, neatly tucked between Island Gardenia and Black Musk.

One of the many quandaries of air travel (like going commando and then getting strip-searched at customs, or forgetting to pack enough inflatable condoms and dime bags, etc.) is personal fragrance - when flying long distance the question becomes, what works? What's appropriate? Something weak enough to not offend fellow travelers, yet strong enough to make the body smell fresh? A Japanese non-fragrance with lots of airy citrus and musk (I've been doing my research)? No fragrance at all? Maybe just really good soap and a slap-on cologne? The options are endless.

Situationally speaking, Jōvan Woman is a good one for air travel because its chemical components smell very clean, synthetic, and soapy, without being noxious or too in-your-face. Its top accord is a rich faux bergamot and kitchen spice explosion, and is perhaps the only part of the fragrance that comes on strong. Maybe apply it in the restroom to limit the damage there. The spice is mostly nutmeg, with a touch of cinnamon, and something analogous to carnation. The carnation introduces green, chypre-esque mid/base stages, and pulls JW's spiciness into a lighter realm. Each green tint incrementally deepens as the fragrance emits strong orange flower and sweet ylang-ylang notes, which settle on a nondescript detergent musk foundation. It's smooth, sweet, clean, and totally synthetic. It's like a fancy soap radiating from your open shirt collar.

Jōvan Woman is another unisex fragrance that would have you think otherwise - really, anyone can wear it. I can't recommend using it as anything other than a quick B.O. blocker, but there is a population of wearers who seek fragrance just for that reason, and as far as that goes, it's not too bad at all.










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