3/16/13

Boss Selection (Hugo Boss)



There needs to be a moratorium placed on masculines that reinterpret the tired, scratchy, and cliched formula of pink pepper, violet leaf, and musk, at least until someone tackles it from a new angle. One of the reasons I've avoided the house of Boss here on From Pyrgos is that I have a dreadful association with the brand: Boss Selection. This was my brother's college spritz five or six years ago. And I thought even less of it then than I do now, although it hasn't really improved in my estimation. The only difference today is that I understand what I'm smelling, and I appreciate that it is a mildly well-crafted and inoffensive fragrance for people who don't think much about fragrance. Sadly, the requisites of imagination and good raw materials aren't even remote considerations for the people who come up with stuff like this. Even college guys deserve some compositional tension and a few realistic notes to compliment whatever cheap thing they tackle their classes in. At least try to put a spin on the easily-exhausted realm of fresh-woody aromatics. Otherwise, what's the point of even bothering to create them? You're wanna make more money? Go sell tires instead.

Everything about Selection is drab, from its clunky, colorless bottle, to its spicy-fresh Blah-ness, to the deeply uninspiring magazine ads of chiseled nobodies in well-tailored suits. I'm almost positive Hugo Boss' advertising department is a sweltering back-alley office in Bangladesh, with guys cutting and pasting fashion models from stock photographs and bundling them off at a seventy-five percent discount to wherever HB operates from. That this fragrance is still out there (and presumably selling) flabbergasts me, but when I peruse the fragrance counter at Kohl's, I bump into at least five or six incarnations of Boss Selection. I imagine the stubborn bastards behind them will likely die with briefs for more peppery-musky Blahs clutched to their chests. I try to live life with one thought in mind: do I mind dying with this fragrance? If it gives me pause, then chances are it's a no-go (if I haven't already purchased it), or it's a goodbye (if I have). When it comes to Boss Selection, I encourage you, dear reader, to simply pass altogether. This isn't even worth a try.












2 comments:

  1. I see a lot of negative reviews for this juice, and that kinda amazes me. Maybe partly because Boss Selection was the first fragrance that I ever had. My sister got a little sample from somewhere and gave it to me. I managed to finish it in a couple of YEARS, putting on little drops only on special occasions.

    From a completely neutral point of view, the best words to describe this scent are "elegant" and "warm". I would associate it with brown or deep yellow hue. Someone who has tried every fragrance released may be offended by its inoffensiveness, but for me it can easily bring good memories, even though it's "generic", "boring" and is similar to hundreds of others.

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    1. You know what Julius, I should tell you this: take my opinion with a grain of salt, because as far as they go, it's just another opinion regarding something extremely subjective to begin with. Fragrance is one of those "beauty in the nose of the beholder" type of things. I feel the same way about Allure Homme as you do about this fragrance. I have a personal connection to Allure that makes me bristle a bit whenever someone slams it. And memory is tied to the nose and sense of smell so tightly that fragrance associations with good memories means no matter who hates a frag, it'll remain a favorite, if it was in the right place at the right time. Wear this one with pride if you like it, it will probably smell much better on you than someone like me who dislikes it, and that's the best thing about a fragrance finding the right customer. It won't go to waste - it'll be enjoyed.

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