Target has its own in-store brand of fragrances and toiletries called Goodfellow & Co, after the store's original name from over a century ago, Goodfellow Dry Goods. Usually store brands of anything are of spotty quality, and one would think perfumes are no exception, but in this case the two I've tried are actually pretty good!
I'm not sure I understand the system Target employs for their perfume line. Each fragrance is numbered, but I only see four fragrances, with two labeled No. 1 and No. 2, and two as No. 6 and No. 7. Where's numbers 3,4,5? Anyway, No. 6 is Cedarwood & Geranium, and it's basically a clone of Oscar de la Renta's Oscar for Men from 1999. There are some differences, mainly in the lack of citrus and jasmine notes in No. 6, which focuses more on geranium leaf. But the main similarity between these fragrances is their shared focus on pepper, in this case the peppery side of geranium. I only smell a hint of cedar in the top accord, along with some sage and lavender, and then Goodfellow' scent is pretty much a linear peppery geranium for five or six hours. Longevity is good, it's fairly loud, and it's not bad. If you already have Oscar for Men, you don't need Target's take, but if you missed out on it and want something that smells about 90% similar, here you go.
No. 7 is called Spiced Ginger & Rum, and this is the weaker of the two projection-wise. Right at first spray, I have to push my nose into my skin to smell it. It opens with a watery ginger and citrus accord, and the ginger hangs around for about ten minutes. It gets just a touch spicy and a little warmer (and stronger) with time, and eventually a bay note appears, but to my nose there isn't much rum. There is, however, a clear birch note, with a synthetic oakmoss undergirding it. I think No. 7 is a type of bay rum idea, and the woody bay lends it a wet-shaver vibe that I find very attractive. I'm going to keep this one in mind for future reference. If I want a replacement for my Trumper Bay Rum, but something a little softer and more durable, Goodfellow & Co's Spiced Ginger & Rum is perfect for the job. It lasts about four hours before becoming very faint, and would follow Pinaud's Bay Rum perfectly on shave day.
Many fragheads turn their noses up at commercial fragrances like these. When discussing them, basenotes member "Hednic" made the comment about Goodfellow & Co fragrances:
"If they are a Target in house brand (not familiar with name) would be a pass for me."
This is the worst way to approach fragrances. Reader, let me give you advice: if you're looking for fragrances that you can wear every day and enjoy without worrying about breaking the bank on follow-up bottles, you should try as much as you can, wherever you can, from whoever is out there. Don't scoff at company brands and discount rack items simply because they're not high-end designer or niche. Don't ignore something because you're not familiar with it. Good items are out there. An open mind finds them.