3/3/24

Moss+ (Commodity)

There is an easy way to know what kinds of fragrances niche brands should offer, and very few of them are in on the secret, but the art directors at Commodity most certainly are. What you might not know about perfume is that there is nothing original anymore. Anyone who tells you otherwise isn't telling the truth. With that knowledge intact, what would be a sure-fire hit that doesn't feel like direct plagiarism, but totally is? What would move the most units annually for a reason most buyers can't articulate, but know is true? 

If you take any mass-market hit from the last sixty years and give it a tune-up with superior materials, it will sell. It's that simple. Just ask Creed. Their entire success story is about how the brand took designer and mass-market classics, and simply remade them with more expensive stuff. Moss+ is that kind of scent. I sprayed it on myself for the first time, took one sniff, and grinned. It smelled of wonderful things, muted citrus, watery herbs, clean patchouli, delicate white florals, crisp greens. If the way its notes are assembled were original, or trying to be original, I probably wouldn't like it. But I like it because it does something else. It adheres to an archetypical formula, one which millions of men are exhaustively familiar with. Moss+ is a remake of Brut. 

There are several noticeable differences. I detect no anise, and there is lavender, but it is far quieter than Brut's. The white floral arrangement of Brut is also dialed back, with the greener accents dialed up. In lieu of coumarin there is an Iso E Super-driven woody amber, which achieves a similarly dry/sweet woodiness, but isn't nearly as rich. There is no vanilla in Moss+, which I think might have been an interesting note to tinker with here, and maybe they did in a mod and rejected it. Commodity's scent reads as a leaner modernized update to the classic wetshaver fougère, and if I didn't already own too many fragrances, I'd buy a full bottle, and maybe even a backup. Excellent stuff.