4/30/13

360° White For Men (Perry Ellis)




The entire 360° fragrance line by Perry Ellis is little more than a cloning machine, with blatant copies of several best-selling masculines of yesteryear "reinterpreted" for budget-minded consumers. That's fine, except most of the fragrances being cloned are already relatively cheap. Acqua di Gio, Drakkar Noir, and Le Male were all targeted for reproduction. Most of Ellis' chromos are good, but White stands out. This fragrance is a really good deal for fans of Le Male, and I think that Gaultier's fanbase would benefit more than the guys who prefer Red and Blue, mainly because I smell a crudeness in the other "colors" that isn't as offensive in White's formula. White is definitely a good substitute for Le Male, but if you truly like its musky-barbershop structure, you might as well pop for the original. Its lavender and mint puts it a league ahead. If you're cash-strapped and determined, White will certainly make ends meet until the check comes in.

As for the fragrance, there isn't much to say. White has a big, vulgar, chemical-smelling opening. I have to endure that awful intro for about a minute before the musks coalesce into a sweetly white-floral aftershave scent, loaded to the gills with powdery vanilla. You can sense the exact moment when White gets its shit together: its chemical burn suddenly becomes creamy and sweet, and stays that way for a few hours. I don't get any lavender, mint, or woodiness out of White, unlike Le Male, and it's a few notches louder and more white-floral than its older brother, but otherwise it's a near-carbon replica in the drydown. What's the point of 360° White? Hard to say, but I imagine it's dirt-cheap to make it at $18 a bottle, and it probably sells like crazy at Marshalls and T.J. Maxx. Hey, I can understand wanting to cheat designer prices without sacrificing fragrance quality. You sacrifice a little here, but if you're like me and not all too concerned with owning Le Male, White is just fine.









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